The way in which a property is marketed, whether to let or to buy, is everything in today’s property market. Online property portal Rightmove conducted two recent studies which showed that nearly 80% of vendors believed that having a floor plan was important to the marketing of their property. More than half of vendors wouldn’t even consider instructing an estate agent to act on their behalf, and 43% of landlords would not involve an agent, if that agent didn’t provide floor plans as part of their standard service.
The Benefits of Floor Plans
For estate agents, these statistics convey a clear message: floor plans are expected to be part of the marketing package. To not have them included would make them appear to be less professional than their competitors. House-hunters recognise that a floor plan gives a clear, stripped-down view of the property without the current incumbent’s decorations getting in the way. With potential buyers attending viewings that can run into double figures just on one day, keeping a floor plan handy will help remind them of each of the properties they have seen.
Not only that, a floor plan, shown from the top down, can show how one space flows through to the next, the positioning of rooms in relation to one another and whether the layout of the property is suited to the potential buyer’s living requirements. In that respect, a floor plan is more useful than photographs, since photos can alter the sense of perspective in a room and mask the space around it.
Creating Floor Plans
In recent years, there have been several floor plan design software vendors that have recognised the importance of floor plans for estate agents, and they have come up with a multitude of different types of software to address the problem. They can produce simple black and white 2D plans or full 3D renders of homes, complete with animated walkthrough. The competition among agents isn’t just about whether a floor plan is provided as standard, but how professional and effective those floor plans are.
For the majority of estate agents, creating or updating a floor plan when a current one doesn’t already exist is crucial to ensure the maximum amount of interest generated per property. To design floor plans quickly and effectively, software has been developed that allows the agent to create and edit rooms in just a few clicks, as well as a bank of fixtures and fittings, such as doors, windows, bathroom suites and kitchen units, to provide an accurate representation of the property in question.
Thirty years ago, it would have been unthinkable to attempt to market a property without the minimum single photo of its front elevation. Now the same is becoming true about marketing a property without a proper floor plan.
Its concise depiction of a property’s space and dimensions can help prospective buyers and tenants narrow down which properties they want to view, thus avoiding any wasted time for buyers, tenants, vendors and landlords. This can only increase the success rate of estate agents and ultimately win them more business.